WUULS is a new ethical knitwear brand founded in the region of Abruzzo, Italy in 2019. The story of Wuuls began in their beautiful Campo Imperatore, a mountain grassland at the National Park of Gran Sasso which has been called the “Little Tibet of Italy” and has been the local resource of wool since the sixteenth century. WUULS works with the Pecunia Association which produces and collects wool in this protected region. The Park fostered training in best techniques for wool trimming, handling, selection, in order to increase its care for the environment and the sheep.
WUULS strives for creating timeless and playful products. WUULS has created
“Taking care for the environment and people who work with us is our first goal.”WUULS
WUULS decided to invest in the fiber for several reasons:
1. Wool products have a long life span and can be used or worn longer than other textile fibers.
2. Wool is a totally recyclable fiber and is also surely biodegradable.
3. The full knitting production takes place locally in Italy.
The Region´s Wool History
“A few might know that the domination of the Medici during the sixteenth century was very influential for the village of Santo Stefano. Wool was produced by millions of sheep that grazed in Campo Imperatore, it was mostly black and was used for weaving rough cloths of monks and military clothes. A source of immense wealth for the Florentine lordship who exploited this resource. It is under the guidance of Francesco de Medici that the village experienced its heyday. The most flourishing trade was that of “
“With the proceeds from the sales of this collection, we will carry out a project with the local association SAVE THE BEAR. We are full of enthusiasm for this project and above all for future projects with which we will be working on. Today it is essential to collaborate and create awareness to lead in the right direction for the future.”WUULS