The Extra Smile

Clothing, Face Masks, Jewelry, Knitwear

Products For: Baby/Kids
Location: Singapore
Founded in: 2018
Empowerment: Small-Business, Woman-Led
CEO: Heleen Devos

Brand Story

We are part of the #fashionrevolution. We believe in business as a force for good, and making fashionable clothes for kids in a way that is fair to people and kind to our planet. We apply our creativity throughout the whole process, from design to production, marketing to logistics. We create colourful, fresh and lasting fashion for kids. Our designs are comfortable, easy-to-wear and fun. We are lively, open, curious, enthusiastic and creative. We are part of a new fashion world of free spirits, no matter where they are or where they live. We bring The Extra Smile to you!



FAIR TRADE ﹣ What makes your brand Fair Trade and how do you ensure the Fair Trade production?

Our aim is to improve the lives of workers in the fashion industry, by creating decent workplaces in countries with fragile labour protection. The more jobs that offer a living wage and safe working conditions, the less people will need to endure modern slavery conditions. We contribute to the protection of human rights and recognize the right to collective bargaining. We do not tolerate forced labour, child labour or discrimination on the basis of gender, sexual orientation, religion, race, disability or age.


SOCIAL JUSTICE ﹣ How do you ensure Social Justice with your internal and external corporate environment?

We make a conscious effort to contract services from women-led businesses. In our promotional materials, we steer away from gender stereotypes.


ORGANIC ﹣ Please list all ORGANIC materials you work with. What makes this material sustainable and better than conventional material?

GOTS-certified organic cotton sustainably-sourced alpaca fiber milk fiber


RECYCLED ﹣ Please list all RECYCLED materials you work with. What makes this material sustainable and better than conventional material?

Recycled polyester


ZERO WASTE ﹣ Which processes in your supply chain are zero waste?

Why Pre-Order? Reduce waste: it helps us to produce the right quantities! Support a social enterprise: your purchase provides decent working conditions to apparel workers around the world. Save money: by pre-ordering, we can eliminate the risk of unsold stock, and share the money we save with you! Be an active participant of the fashion revolution and make the world a better place for your children! Delivery time: we are grouping the orders for efficiency and waste reduction. Expected delivery time is 3-4 weeks from the time you place your order.

Listed: 9 July 2021
Information updated:

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