Greenwashing

Brands such as ZARA and TOPSHOP are synonymous with the term ‘fast fashion’ and the unsustainable over-consumption of goods. In recent years, society’s view of shopping has changed. Big Brands And Their Big Collections The brand´s desire to...

There’s a lot of greenwashing going on in the fast fashion industry that gives you the illusion of feeling good about the clothes you bought. Greenwashing Marketing By Fast Fashion Brands The most common greenwashing strategy that is...