Amanda Hearst is the co-founder of ethical online retailer MAISON-DE-MODE.COM, together with Hassan Pierre. They opened their first pop-up store in New York in 2012. Back then, they already pioneered the one-stop shop for the ethical luxury coset. With MAISON DE MODE, they offer a world class online shopping experience for luxury ready-to-wear, fine jewelry, accessories, and home goods. Scroll further to read our Revolution Talk with Amanda below.
NAME: Amanda Hearst
PROFESSION: Co-Founder, MAISON-DE-MODE.COM
CITY: New York
FAVORITE CITY: New York
FAVORITE HOT SPOT: The Mercer Hotel lobby
3 ITEMS IN MY HANDBAG: Rosebud Salve, Ultra Repair Cream from First Aid Beauty, Stella McCartney cardholder
I NEVER TRAVEL WITHOUT: Lancome Energie de Vie (for eyes)
ROLE MODEL: Suzy Amis Cameron
1. What inspires and motivates you to do what you do?
I’m inspired by our customers and their genuine interest in the stories behind our products. For me, it validates what we do, knowing that people really do care and really do want to do better. What motivates me is science – the fashion industry has a massive (and harmful) impact on communities, people, and the environment. We can make a difference – for better or worse – with our purchases, so I am continually motivated to encourage people to make the right decision, and look good while doing so.
2. One thing you would like to change in the politics regarding the fashion industry?
There needs to be a standardized way to offer transparency to the customer. There are no official certifications that ensure that a product is “sustainable” or “ethically made”. Likewise, we don’t even have a universal definition for either one of those terms.
3. What do you say to girls and women who say: “Fair Fashion is not sexy or I don’t know where to shop ethical fashion or I can not afford it!“ ?
I say, “Check out MAISON-DE-MODE.COM!” But seriously, there are a lot of stigmas that exist around ethical fashion. Some people think its expensive and elitist, others assume it’s cheap and pachouli- ish. Hassan (my business partner) and I intentionally select brands that break these stereotypes. I believe that our site showcases sustainable products that are chic and beautiful, at a full range of price points.
4. How do you see the future of the fashion industry?
In the future, the term “ethical fashion” will be obsolete. “Ethical fashion” will just be “fashion”; it will be the norm, and I can’t wait for that day.