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“New Vision”: Overthinking The Plasting Pollution

Text: Sophie Louise Claussen

TEAM
Model: Annika-Marie Leick — talent @annikaleick (@Modelwerk)
Photographer: Golda Fruhmann — shot by @goldafruhmann
Styling & Design: Sophie Claussen — styling & design by @slc_040
Styling: Christelle Leca — special thanks to @christelle.leca
Hair: Moe Mukai — fantastic hair by @moemukai23
Makeup: Asuka Fukuda — wonderful makeup by @asukafukuda_mua

Location: London

Black Velvet Circus blouse, Burberry Vintage coat via vestiaire collective

“New Vision“ intends to give an impulse to rethinking the use of plastic in fashion. With over 60 % of all clothing manufactured from synthetics, we meant to develop a visual language whereby our talent feels overwhelmed by the pollution of plastic. Synthetic fibers, especially those made from virgin plastic, might not be how we envisage the sustainable future for fashion, but they offer a source from which to learn from. Read on.

Black Velvet Circus skirt, Black Velvet Circus blouse, Burberry Vintage coat via vestiaire collective, Retromania London shoes, plastic accessories by Sophie Claussen

Syntetic fibers and plastic can tell us what consumers want on a broader scale from their textiles and the history of their use in fashion can offer clues as to how to address the non-renewable, non-biodegradable qualities with more sustainable options. Unfortunately, affordability is still an overarching factor deciding the use of plastic-based textiles, and this is likely to reach far into the future. Although the recycling situation for plastic-based textiles is complex, we will need to rely on these developing technologies as a solution to the waste and pollution issues caused by polyester. Meanwhile, since there are already so many synthetic clothes produced – instead of neglecting with what we are stocked with for the moment we need to rethink the use of plastic right now. 

Black Velvet Circus blouse, Burberry Vintage coat via vestiaire collective, plastic accessories by Sophie Claussen

For our editorial shoot in London, we showcased pieces that may or may not contain plastic fibers. We used mainly vintage clothes and a lot of brands that stand for an ethical and sustainable approach. Some of them, like Matt and Nat a sustainable brand from Canada use plastic instead of real leather for their handbags. The young designer Zoe Hilmer from London, doesn’t use any new fabrics but instead recycles dead stock leftovers which may contain plastic fibers. Vintage pieces are often hard to recycle into new fabrics as they are made from mixed materials including nylon, polyester and other synthetics. While better solutions to plastic-based fibers must be found, we must continue to promote methods, such as upcycling, the use of vintage clothes in our daily wardrobe and the use of leftover materials as a better alternative to sending non-biodegradable clothes to landfill. 

See Also
zara

Natascha von Hirschhausen suit, Retromania London blouse, Matt and Nat bag, jewelry by Christelle Leca, stylist own neckerchief
Retromania London suit, Balenciaga Vintage shoes via vestiaire collective, accessories by Sophie Claussen
Zoe Hillmer blazer, stylist own accessories
Zoe Hillmer jacket & trousers, Mango Conscious top, stylist own accessories

FASHION:
Black Velvet Circus shop.blackvelvetcircus.com
Vestiaire Collective vestiairecollective.com
Retromania London caracharityshops.org
Natascha von Hirschhausen nataschavonhirschhausen.com
Matt and Nat mattandnat.com
Zoe Hillmer rafayuste.com
Mango Committed mango.com