MEDIA KIT
Photo: SUNAD
WORK WITH US!
In 2015, we launched MOCHNI as one of the first international platforms that made fair and sustainable fashion COOL! With our fresh and easy-to-understand original content we help our audience to understand important social and environmental topics and to find sustainable + fair trade products from the most responsible brands around the world. Our editorial coverage includes product and brand roundups, learning guides, expert advice and Q&A’s with founders and creatives who give a transparent insight behind their products and companies.
Our mission is to inform a global audience to help understand and find responsible fashion and lifestyle brands with the vision to support factory workers and small businesses.
A Few Of Our Partners:
THE REACH
MOCHNI speaks to 300k+ international visitors each year
THE AUDIENCE
100% NICHE TARGET GROUP
We build a close relationship with our community online and offline. 90% are women with an average age range of 25-34 and a strong motivation to change the world.
Our niche target group are millennials who are educated, opinionated, entrepreneural and love to live a sustainable lifestyle based on their values. They are curious, hungry for education, and like to discover in real life what they see online. They trust in our recommendations. Once they fall in love with a product or brand they become a loyal costumer and multiplier.
90% Women
29 Median Age
US$45K Average HHI
Photos: Crescioni
COLLABORATION OFFERS
Our online services are build for visibility + brand awareness and deliver ROI to our partners.
Photo: Woodstk
1. PRODUCT ROUNDUP
We create product awareness by presenting your product together with carefully selected suitable products in a Product Roundup story. Your product gains visibility and attention from niche customers as the participating brands multiply the story in their communities. We also make the story visible to Google in the long run, so that customers can quickly find what they are looking for.
Content included
50-word text
Max. 2 images (delivered by brand)
Website link
Instagram link
Distribution included
1x Instagram stories + highlights, incl. swipe up link
1x Instagram feed collage
1x Newsletter
1x Facebook page + groups
Live Duration
12 months
PRICE: 550€
SHOWCASE
Photo: Shash
2. BRAND ROUNDUP
We present a brief overview of your brand, story, values and uniqueness in a Brand Roundup matching your product segment. Thus we create high-quality brand awareness by presenting your brand together with other ethical fashion, accessories, footwear, jewelry, wellness, beauty or lifestyle brands that match our values. Your brand gains visibility and attention from niche customers and partners as the participating brands multiply the story in their communities. We also make the story visible to Google in the long term so that customers can quickly find what they are looking for.
Content included
50-word text
Max. 2 images (delivered by brand)
Website link
Instagram link
Distribution included
1x Instagram stories + highlights, incl. swipe up link
1x Instagram feed collage
1x Newsletter
1x Facebook page + groups
Live Duration
12 months
PRICE: 650€
SHOWCASE
Photo: Woodstrk
3. BRAND DIRECTORY
Our Brand Directory is made for responsible fashion, beauty, and lifestyle brands that are leading the sustainable way. Brand transparency helps customers make responsible buying decisions based on their ethical preferences. Our directory allows consumers, media and buyers to quickly find responsible brands according to their needs and values by using the search, filter and explore functions. Listed brands get their own exclusive Behind The Brand Profile and must provide transparent information and statements on the respective Ethical Criteria that apply to their collection.
Content included
Exclusive Behind The Brand Profile:
Brand information (delivered by brand) placed in line with ethics
Max. 6 images (delivered by brand)
Website link
1x information update within 12 months
Brand visibility in directory
Distribution included
1x Instagram stories + highlights, incl. swipe up link
1x Newsletter
1x Facebook page + groups
Live Duration
12 months
PRICE: 750€
Photo: MOCHNI
4. LEARNING GUIDE / TUTORIAL EXCLUSIVE
In a Learning Guide or Tutorial, we explain a topic that is in high demand and often shared by the masses in a short and playful way. At the same time, we introduce your product or your brand and thus imprint the story very well in the minds of the readers by linking a strong image and good feeling with your brand. We offer photo, graphic, illustration and video productions on request.
Content included
300-word text
3-5 visuals (delivered by brand) / Production on request
Website link
Instagram link
Distribution included
1x Instagram stories + highlights, incl. swipe up link
1x Instagram Feed
1x Newsletter
1x Facebook page + groups
Live Duration
Unlimited
PRICE: 800€
SHOWCASE
Photo: Mia Windisch-Graetz
5. EXPOSÉ EXCLUSIVE
In an educational feature, we explore and investigate a topic that focuses on sustainability, human rights or culture, with in-depth research and expert skills to educate the mass. We are making this article visible for Google in the long run, so that the audience can find clear answers to their questions. This feature is in high demand by the mass and is often shared. We offer photo, graphic, illustration and video productions on request.
Content included
500-word text
5-10 images (delivered by brand) / Production on request
Website link
Instagram link
Distribution included
1x Instagram stories + highlights, incl. swipe up link
1x Instagram Feed
1x Newsletter
1x Facebook page + groups
Live Duration
Unlimited
PRICE: 1500€
SHOWCASE
BANNER ADS
Want to partner with us?
Antonia Böhlke
info@mochni.com
FAST FACTS SEP 2020
300k +
25k +
36k +
22k +
8k +
Unique visitors read, watch and browse each year
Unique visitors read, watch and browse each month
Pageviews/month
Instagram Followers
Newsletter (30% open rate, 2-8% click rate)
RESPONSIBILITIES FOR BRANDS
1. Uphold Human Rights
Ensure healthy + safe + fair working conditions.
2. Social Justice
Ensure equal opportunities for everyone and place a positive value on differences between people.
3. Protect The Nature
Use non-toxic and animal- friendly resources. Use organic and natural resources responsibly.
4. Act Climate-Friendly
Save energy. Use renewable energy. Save water. Produce locally. Cause less waste.
5. Reuse
Use recyclable and renewable materials. Recycle. Upcycle. Support a circular economy.
6. Support The Culture
Support local traditions & communities, democratic politics, and education in developing countries.
7. Transparency & Accountability
Provide transparent and true insights into your company and supply chain. Expect the same from your suppliers. Choose certified suppliers and factories whenever possible.
GENERAL INFORMATION
Mailings
We only accept PR sample products that are shipped with our permission. Thank you for understanding.
For international shipments (outside EU), please write the EORI number on the parcel: DE 826 411 354 694 286
Antonia Böhlke
Dorfgrund 2a
22397 Hamburg
Germany
Terms Of Payment
Immediately upon receipt of invoice.
Value Added Tax (VAT)
The legal rules apply.
Companies based in Germany
16% German VAT is charged
Companies based in the EU
Reverse Charge – VAT liability rests with the service recipient [EU VAT ID of the recipient]
Companies based outside the EU
We currently only offer our services to companies based in countries where the Reverse Charge mechanism – VAT liability rests with the service recipient – is applicable: Switzerland, UK, USA, Canada, Australia, China
Bank Details
(Only for companies with EU bank account)
Recipient: Antonia Böhlke
IBAN: DE77200700240528687700
BIC: DEUTDEDBHAM
Deutsche Bank
Paypal
(Only for companies without EU bank account)
shop@mochni.com
