The idea for Luna & Rose was born during a trip to Australia by founder Rosie and thus on a journey to herself. After a longer stay in Down Under – fascinated by the people and inspired by a slow lifestyle – the studied fashion designer from Christchurch, New Zealand founded the idea for her own label Luna & Rose. The label’s product range includes jewelry, scarves, linen shirts, organically dyed tees, sandals, wallets and much more. The label does not only offer a maximum of transparency for the buyer, but also takes sustainable production into account. Read on!
Ethical Balinese Craftsmanship
The brand’s jewelry pieces are designed between Melbourne and New Zealand and then produced by selected craftsmen in Bali where she recently opened her first beautiful island store. The mission: To create an accessory line that has the most personal connection with the manufacturers, and being produced in an ethical & sustainable way that leaves as little footprint on the planet as possible. The label works with a few family businesses to produce the products in Bali.
From the sandals produced by Nano and his team, to Putu and his husband who take care of the Travelling Tref wallets, to Jessica who runs her family run printing business. Close relationships with the manufacturers are considered an important part of La Luna & Rose. This personal relationship ensures that everyone involved receives more than the minimum wage and feels completely at ease (for example over lunch, coffee or an office snack). It is important to Luna & Rose that all employees are satisfied and work under safe and ethical conditions.
With a big “NO”, the label clearly distances itself from the fast fashion industry and mass production. With Luna & Rose it was important to the founder to create a brand where the customers have the experience of total buyer transparency and where a personal connection between the manufacturers and the customers is created.
Every customer should exactly know who manufactured their product, where the raw materials come from and what the working conditions are like. Thus, at Luna& Rose, all jewelry collections are produced in a recyclable production cycle – which leads to a total ZERO WASTE production: Old stock, faulty or returned pieces are simply melted down and recycled into new designs.
Eco-Friendly, Recycled Materials & 1% For The Planet
The accessories label produces its jewelry from recycled materials. They use 99% recycled sterling silver melted down from old electronics, phones and jewelry are sourced in Indonesia and Thailand. Luna & Rose will soon launch a collection made from 100% recycled gold, sourced locally in New Zealand.
The brand only uses organic dyes for their through-dyed clothing. The dye comes from a variety of dried plant leaves and tree bark. The rest of the water flows back to the farms in the vicinity of their organic dye factory. No chemicals are used in the production process, so the water is theoretically still potable after dyeing. Not only does Luna & Rose emphasize sustainable production, they also donate 1% of all online sales for the Planet, supporting two charities: “Take 3 for the sea: Stop Plastic Pollution” and “Bye Bye Plastic in Bali“.
Check out the beautiful necklaces, we love them!