Filippa K is one of the top leading scandinavian fashion brands. The company was founded by Filippa Knutsson and Patrik Kihlborg in 1997 and is based in Stockholm, Sweden. The design is minimal, timeless and wearable. The quality is high and the price is affordable. Filippa K´s guide to growth is sustainability. I met the very likable Elin Larsson, corporate sustainability manager of Filippa K, at the Swedish Sustainable Fashion Evening in the Swedish Embassy in Berlin. I used the chance to have a conversation with Elin Larsson about sustainability in fashion and asked her a few questions afterwards. Scroll through to read the full interview with her.
“We offer a style rather than a trend, by creating timeless pieces and wardrobe favorites that can be used season after season.”
What is the Filippa K philosophy?
We are a company with a passion for design. Our strategy has always been to make clothes that can last a long time both in style and quality. We offer a style rather than a trend, by creating timeless pieces and wardrobe favorites that can be used season after season.
Filippa K is a company based on strong values, and our products lie at the core of our business. Style, Simplicity and Quality are three values that characterize everything we do. These values serve as a guide in our everyday efforts to meet our own requirements and those of our stakeholders. At Filippa K, quality means more than just meeting our customers’ expectations with regards to our products. Quality is part of everything we do, from how our products are designed, manufactured and sold, to how we care for our colleagues, customers and everyone else with whom we interact. We strive to be a brand that is worthy of trust.
How closely do you work together with the production and resource supplier to control their standards for example with the wool production?
I work very close with the creative director, supply chain director and the sourcing managers when it comes to all sustainability related issues, such as wool. For us it is important that sustainability is a natural part of every ones work and our business decision. We are know doing a deep dive research regarding wool and the challenges as well as opportunities that lies within that supply chain. We just finalized a wool report where we do a natural capital accounting on the environmental cost of the wool fabric and a qualitative study of the animal welfare and social aspects. This report has led to a sustainable wool sourcing strategy for Filippa K.
“Climate positive materials can be used in the future, such as material made out of green house gases from the air or the water.”
In which raw materials do you see the future for textiles?
We see the future in recycled materials and cellulosa based materials. But also in completely new ones, for example what is waste for one industry might be a resource for us such as milk fibres, coffee grounds, plastic retained from waste water, bi-products from algae processes. But we are also hopeful that climate positive materials can be used in the future, such as material made out of green house gases from the air or the water.
How do you prioritize the sustainable facts within your supply chain, what is you focus?
It is difficult and complex, but we have our 5 commitments as guidance.
OUR COMMITMENTS 2030
1. Conscious design for a better future
· Only sustainable materials (FK class 1-2)
· Only recyclable styles
2. Sustainable sourcing & manufacturing
· Full transparency in our supply chain
· Only sustainable production processes (according to FK’s definition)
3. Resource efficient business
· Accurate purchase precision in number of pieces produced
· Minimal footprint throughout our business
4. People in our value chain are respected
· Total compliance with Filippa K’s Code of Conduct based on Filippa K’s values
5. Long-term sustainable success
· Professional long-term partnerships
· Sustain a profit level of more than 10% EBT
· Sustain a growth in comparable units
“We want to help our customers to a smaller but smarter wardrobe.”
What is your goal for Filippa K within the next 5 years?
It is to adopt our business to circular models and become part of the circular economy. With that in mind we also want to help our customers to a smaller but smarter wardrobe, a wardrobe that can last over time, that is well taken care of and that can be updated in new ways such as second hand, swopping, lending and rental. The clothes that gets worn out in that wardrobe is not thrown away, but handed in to be recycled and reused to become new fibres again.
Photographer and Producer: Antonia Leoni, Models: Laura Duenninger (Modelwerk) and Anne Baardman (MD Model Management), Hair and Make Up: Susan Syring
Antonia is the founder and creative director of MOCHNI. Her goal is to create an ethical future of consumerism by introducing authentic people, brands, and products and by sharing inspiring content with more than 250.000 women yearly. She loves a slow lifestyle and the Californian summer breeze.