ECO ALPHABET is made for Fashion, Beauty, and Lifestyle brands that are leading the sustainable way in the industry. We believe that brand transparency helps customers make a responsible buying decision based on their ethical preferences. Our directory allows consumers, media and buyers to quickly find responsible brands according to their needs and values by using the search, filter and explore functions. Brands that are listed in the directory must therefore provide transparent information and statements on the respective ethical criteria that apply to their collection. Thus we can avoid greenwashing and promote accountability.

(Required)

The entire collection must comply with the Fair Trade criterion. 

The Fair Trade criterion focuses on the production process (including the CUT-MAKE-TRIM stage), which is the most labour-intensive part of the production process. All products in the collection must be developed under the brand’s own monitoring and/or the brand must have a direct contract with the producer/ manufacturer. Fair trade means that 100% of the collection must be produced under good working conditions, regardless of whether the production process takes place in a developed region or developing region. Production that takes place in a least developed region is not allowed under any circumstances. Good working conditions comply with the internationally recognized Standards of the ILO International Labour Organisation through the United Nations:

1. Employment is freely chosen (ILO Conventions No. 29 and 105)
2. No discrimination (ILO Conventions No. 100 and 111)
3. No child labor (ILO Conventions No. 138 and 182)
4. Freedom of association and the right to collective bargaining (ILO Conventions No. 87, 98, 135 and 154)
5. Payment of Living Wage (ILO Conventions No. 95 and 131)
6. Reasonable Hours of Work (ILO Conventions No. 1, 14, 30, 106)
7. Safe and Healthy working conditions (ILO Conventions No. 155)
8. Legally Binding employment relationship (ILO Conventions No. 158, 175, 177, 181)

(Required)

The brand guarantees Social Justice and equal opportunities in their internal and external corporate environment and attaches positive value to the differences between the people they work with.

(Required)

All materials / ingredients of the entire product collection must be safe for humans and must consist of Natural/Organic Material / Ingredients and/or Recycled and/or Upcycled and/or Eco / Innovative Material.

Natural / Organic
Organic material / ingredients are produced from a natural resource such as plant or animal fibers grown or bred in accordance with organic farming standards. The renewable organic source must be free from herbicides, pesticides, insecticides and genetically modified organisms (GMOs). Organic material originating from forestry must not contribute directly or indirectly to deforestation or forest degradation. All animal fibres must be free from cruelty. Freedom from cruelty means that no animals are killed or harmed and that all animals are treated with respect by promoting health and welfare.

Recycled
Recycled material is material that has been recovered or removed from the waste stream during the manufacturing process or before or after use by the consumer and then transformed into new material or yarn. The material must be recycled without harming nature and without using harmful chemicals or inherently problematic substances that are classified by REACH as hazardous to human health and the environment. 

Upcycled
All upcycled materials used in the collection must have already existed and have been reused. Upcycled material has not been produced or recycled, but has been transformed into a new product. These materials come from pre-consumer or post-consumer waste.

Eco / Innovative
Eco / Innovative material must have less negative effects on the environment than conventional material and is compostable, naturally biodegradable and/or recyclable (closed loop / circular). However, the process for converting the raw material into an eco material should be practiced with a low carbon footprint, sustainable water and energy savings and without the use of harmful chemicals. In most cases, eco material is an innovative tech material developed by science.

(Required)

Sustainability refers to strategically sustainable processes with the aim of producing as little waste as possible and reducing CO2, plastics, chemicals and water consumption. The processes can be applied to the entire supply chain. This includes the business model, the design model, production and logistics and customer service. 

1. Example: Zero waste pattern design (e.g. Kimono)
2. Example: Zero waste production (e.g. whole garment knitting) or reuse of cut-off.
3. Example: Made-to-order
4. Example: Repair service
5. Example: Take-back-scheme

(Optional)

At least 50% of the product collection must be produced in the same state where the brand’s head office is located. Production focuses on the CUT-MAKE-TRIM stage, which is the most labour-intensive part of the production process.

(Optional)

100% of the entire product collection must be handcrafted. Handcrafted products are those that are made by artisans entirely by hand or with the help of hand tools such as needle and thread, loom or other traditional hand tools but without the use of any electric machines. 

1. Example: Hand-woven garment (e.g. tweed or bouclé often seen in Haute Couture collections)
2. Example: Hand-woven basket (the basket may be lined, as the hand-woven part is the most essential part of the product  
3. Example: Hand-knitted garment
4. Example: Handcrafted Jewelry
5. Example: Handcrafted skincare

(Optional)

100% of the collection must be vegan. No material, glue or by-product must be related to animals. If applicable, the brand may indicate what percentage of the collection is vegan approved and by which organization, e.g. PETA or Vegan Society or similar.

(Optional)

The brand must donate at least 1% of its profits generated by the sale of the collection or part of the collection to a recognized non-profit organization to support a humanitarian aid, social or environmental project. This can be the promotion and support of women’s, children’s or animal rights, building schools, educational projects, health care, access to safe and clean water, enabling vaccines or a similar project.

1. Example: Black Lives Matter
2. Example: Save The Children
3. Example: Greenpeace
4. Example: Sumatran Orangutan Conversation Programme (SOCP)

(Optional)

The brand supports local traditions and communities, democratic politics and education especially in the countries where the brand operates.

(Optional)

Minimum 50% women must be in leadership role.

Prohibited

Prohibited products:

Real Exotic Skin

Down and/or Feathers from life plucked birds

Rabbit Hair (Angora i.a.)

Horn, Ivory, Coral, Turtle Armature, Tortoiseshell, Nacre

Prohibited chemical inputs:

(These chemical inputs must not be used in all processing stages regardless if applied as a pure substance or as part of a preparation)

Aromatic and Halogenated Solvents (used to create plastics like Polyester, Nylon, PET, PVC or paints/coatings i.a.)

Brominated and Chlorinated Flame Retardants (used as a textile application to reduce flammability i.a.)

Chlorinated Benzenes (used to dissolve other substances during manufacturing and to clean fabrics i.a.)

Dioxin and/or Dioxin-producing Bleach

Chlorophenols including their Salts and Esters (used for dyeing i.a.)

Complexing Agents and Surfactants (used as surface wetting for textile finishing processes to accelerate the penetration of finishing liquors i.a.)

Cyanide (used for mining gold and/or silver i.a.)

Detergents

Endocrine Disruptors

Formaldehyde and other short-chain Aldehydes (used to prevent shrinkage i.a.)

Fungicides and Biocides (used for the protection of textiles, nonwovens, and other materials to avoid mold growth)

Genetically Modified Organisms (GMO) (Genetically modified organisms (GMO) are plants, animals, and microorganisms which have been altered genetically)

Heavy Metals: e.g. Cadmium, Carbon, Lead, Mercury, Nickel, Silver, Copper and Chromium (used in certain dyes products and pigments used for textiles and/or accessories. Uses of chromium include certain textile processes, leather tanning, and metal recovery i.a.)

Inputs like Azo Dyes and inorganic Pigments (used for dyeing i.a.)

Inputs containing functional Nanoparticles (used to improve different functionalities of the textiles like water-repellence, dirt-repellence, self-cleaning, UV absorption, i.a.)

Minerals: Asbestos

Organotin Compounds (used in sportswear, socks, and shoes to prevent odor caused by the breakdown of sweat i.a.)

Paraffins (substances and preparations that are prohibited for application in textiles with a recognized internationally or a nationally valid legal character i.a.)

Per- and Polyfluorinated Compounds (PFC) (used for leather and textile products to make them water- and stainproof i.a.)

Petrochemical dyes

Plasticizers (used as a softener for flexibility and durability i.a.)

Quaternary Ammonium Compounds (used as textile softener i.a.)

Short-chain Chlorinated (used as flame retardants and finishing agents for leather and textiles i.a.).

Sodium Hydroxide (NaOH – also known as caustic soda or lye) and Carbon disulfide, hydrolysis alkalization combined with multi-phase bleaching (used to produce rayon made from cellulose fibers. The source of cellulose can be wood, paper, cotton fiber or bamboo i.a.)

Sulfuric Acid

Volatile Organic Compounds (VOCs)

Prohibited processes:

Industrial sandblasting, stonewashing

Prohibited content:

No nude photos, pornographic, unnaturally retouched pictures, racist, intolerant, hateful gestures or symbols. No photos that contain text, logos, emoji, stickers, filters, theme frames, watermarks or censor blocks placed over the photos.

This list is continuously updated! If a hazardous material, and/or chemical, and/or process is not listed, please contact us at info@mochni.com and we will be sure to follow up. You can report fraud, competition or trademark infringements immediately to info@mochni.com so that they can be dealt with.

References: ifaw.org, CITES, ECOS, Greenpeace.org, European Commission, ECHA/REACH