Ethical Swim-/Underwear Brands


Azura Bay is an online boutique from Canada featuring ethical and eco-friendly brands carefully selected by owner Ashley. Looking for sexy underwear & lingerie, cute swimwear and comfy pyjamas & activewear? Shop by ALL Vegan, ALL Eco + Organic, ALL Ethically Made brands. The collection includes soft and innovative fabrics like GOTS-certified organic cotton, Lyocell, Tencel, bamboo satin, vegetable-dyed eucalyptus, recycled lace and recycled fishing net nylon. With each item you purchase, Azura Bay donates a portion of profits to an organization of your choice: Because I am a Girl, WWF and Nature Conservancy of Canada. Ships worldwide using 100% sustainable packaging made in the USA.



AMARA is all about minimalism. Minimising production waste; minimising their impact on the environment, and providing you with beautiful, minimalist swimwear. Their ECONYL® fabrics are manufactured in a facility that runs on green energy, reduces water use, and carefully monitors their emissions. AMARA then works with Mexican artisans to create their pieces and create meaningful and fair employment. All of their styles are reversible, ready to be mixed and matched, and some can even be worn a variety of ways. This also allows you to minimise how many pieces in your wardrobe when you’re pretty much getting for bikinis in one!


Using the revolutionary fabric Econyl, which is made from recycled plastic waste cleared from the ocean, as well as water-based nontoxic inks, Elle Evans is committed to creating swimwear that is truly low impact and safe on the environment. “At Elle Evans we strive to be as sustainable as we possibly can be, and as we grow so will our efforts in keeping our company low-impact.” Their Summer 17 collection is a bold infusion of neon orange and tropical prints overlaid onto sporty and feminine structures. They have a really cute cropped rashie and leggings, both perfect for surfing or SUP Yoga!


Kim Deuss created Daughters of Summer in her home country Bermuda to make a difference in the industry. Her first collection boasts high-quality swimwear that looks flattering on every figure. Designed to give you the best fit, most styles come with adjustable closures or ties at the shoulders, neck, back, and hips. Social responsibility is at the core of the ethical women’s resort wear brand which exclusively supports factories that pay fair wages and offer safe working conditions. Manufactured in NYC, the swimsuits use either ECONYL® regenerated nylon made from rescued marine materials like fishing nets and plastics or recycled polyester from post-consumer materials such as plastic bottles. The high-waisted bikini bottoms with cheeky strap details on the sides are true eye-catchers!


Conscious consumption is at the heart of emroce’s designs. The way we currently consume is not sustainable and the founder, Emma Churchill, is working to help us have better made, longer lasting pieces. The current surf-ready swimwear collection – Deco del Mar – as been designed with zero waste principles using ECONYL®, a fabric made from fishing nets and other waste. The unique designs have been created with different activities in mind, but all are ready to get out and enjoy the waves.


GALAMAAR creates gorgeous, environmentally conscious swimwear right in the city of Angels, LA. They have a range of elegant, classy pieces with something for everyone. Want a one piece? No problem. One piece with cut outs? Sure. Bikini, maybe with a High waist? No problem. All of their designs have been created to stand the test of time, from the aesthetics, to the quality of materials and construction. Their high-tech fabrics are made from recycled, discarded fishing nets, helping save our sea life. They try to stay as far away from the world of fast fashion as possible as this is what is having one of the largest impacts on the natural environment


Gypsea has been created for the wanderers, wonderers, and lovers of the sea. Their unique pieces of wearable art are collaborations between designer Emma Jones and photographers such as Scott Bauer and activists like Sea Shepherd. They are working hard to protect the oceans by creating awareness through their work with activists and creating stunning swimwear that everyone wants to know about. Their styles range from flattering, full coverage and ready for the waves, to cheeky to show off those buns. All of their swimwear is made from long lasting, recycled, Italian fabrics.


Besides the ethics, we know you are always looking for fresh and minimal swimwear. ILBL has what you are looking for. Founder Carmen María Castro creates beautiful plain one- and two-pieces made from the highest quality Italian recycled fabric. All pieces are locally handmade by a small factory in Almeria, Southern Spain. ILBL&;Co overviews 100% of the manufacturing process and the factory is located in the same city as the headquarter is based. The minimal spring-summer 2017 swimwear line is inspired by the sea and the land of the Mediterranean nature. Colors like blue, white and turquoise evoke a warm summer feeling within us that makes us want to jump into the ocean right now. Photo: Calos Riga, Model: Celia García


In Your Arms create pieces with the creative, curious soul in mind. Their Signature Knit is a unique fabric made from recycled materials, spandex and polyester; it is a lightweight and fast drying fabric exclusive to In Your Arms. Their bikinis and one-piece suits have unique cuts with lines that cross and zig-zag up the back and tie up the sides. We love their latest Summer collection, where they have introduced some new colors and patterns including a gorgeous cherry red, rainbow stripes and a limited edition bold black and white stripe one-piece. Their pieces are made to withstand multiple summers at the beach so you can get in abundance of #30wears as the fabric endures sand, salt and sea.


josea surfwear

Searching for a bikini that’s sustainable, chic, and doesn’t fall off in the surf? Then look no further than Josea Surfwear. No matter your cup size (A-D), Josea will have a bikini or swimsuit for you, without the risk of ‘wardrobe malfunctions’. Their swimwear fits like a sport-bra and is designed by surfers for surfers. Founder of Josea Surfwear, Jocy, wanted to create surfwear that was functional AND gentle on the environment for women who care and want to make a statement. Josea Surfwear reduce waste and ensure quality production by manufacturing ethically on demand in Germany.


Lemon Spicy carefully selects every part of the process that results in their beautiful, eco-conscious swimwear. Being surfers through and through, they know how important it is to preserve our oceans and therefore use ECONYL® which has been created from discarded ghost nets and other post-consumer waste. Their fabric is thick, high quality, long lasting, provides UPF50+ sun protection, and are ready to take on the surf with you. Each one of their styles is limited edition and handmade in limited numbers. Lemon Spicy is working to build a community of like-minded, conscious consumers that they can share the oceans with.


LIAR the Label creates eco and ethical timeless swimwear that you can wear for many summers to come. They are working hard to promote awareness and produce ethically made and environmentally conscious swimwear to make low quality, unethical, fast fashion a thing of the past. They use recycled polyester fabric and manufacture in Australia wherever possible to retain these skills within the country while also reducing the carbon footprint of each piece. The less travel there is, the smaller the carbon footprint and emissions created getting it to where it is.


The American ethical swimwear label MANTA is all the rage right now. The brand is based in Palm Beach, Florida. With its elegant, clean shapes, each piece is entirely made in the USA from recycled nylon and luxury performance fabrics milled in Italy. For this collection, founder and designer Janeane Marie got her inspiration from the sea at night. Her unique prints mirror a story of an evening under the stars, on a far-away island: palm green and deep hibiscus, black marble, stingray, and tropic print of banana leaves. The label´s elegant, subdued colors are sure to have all eyes on you next time you head to the beach!


Custom-made, Marveca Beachwear was conceived of a love for sewing and magical coastal and terrestrial beauty of Costa Rica. German native Magdalena couldn’t stay away from the “Pura Vida” lifestyle she experienced on a trip through Central America. Sewing had been a part of her life since she was a child, and she was finding it difficult to find cute bikinis that would stay on in the sometimes-heavy surf of the Costa Rica coast. And so, Marveca was born. Marveca is the epitome of the perfect bikini. Your swimsuit is custom made to your measurements in the style and colour you wish – in an ethical, and environmentally conscious way. Even the beautiful patterns are painted by hand.


Mime swim is proudly designed and constructed in Australia from sustainable, Italian fabrics. They wanted to ensure they could oversee the entire process which meant the most transparent place for them to choose was home, Down Under. They work with some of Australia’s best seamstresses to create chic, minimalist bikinis and one-pieces that flatter your curves yet stay on in the surf. Perfect for accompanying you through beautiful coral reefs, or up on your surfboard. Even though they’re made in Australia don’t worry, they ship internationally!


India-based Monsoon Blooms’ has created a range of women’s and men’s underwear, sleepwear, and loungewear that incorporates traditional Ayurvedic dying techniques. They have expertly refined their “farm to front door” production process to include only the best organic cotton suppliers, manufactures, dyers, and tailors. All pieces are made from 100% certified fair-trade non-GMO organic cotton and dyed in a traditional Ayurvedic dye-house in the forests of Kerala. The Ayurvedic dye process contains numerous steps and can include one or more of over 1200 different medicinal plants. Monsoon Blooms is helping to keep the traditional dying technique of Ayurvastra alive and well. While providing us with clean, minimalistic apparel in a range of beautiful pastel hues.


In 2017 Natasha Tonic joined the swimwear revolution by starting her own sustainable swimwear brand. Instead of using non-biodegradable polyester, Natasha Tonic swimwear is made from antimicrobial, UV resistant, durable hemp that is a natural fiber and healthy for both your skin and the environment. Season-less, all pieces can also be worn as bodysuits, lingerie or activewear – all year around. We are truly obsessed with the minimalistic and timeless designs! For women who care. Who take matters into their own hands. Who fight plastic pollution. And change the world. Entirely made in Los Angeles, California. For every purchase of NATASHA TONIC 5% goes towards 5 Gyres to fight the Worlds Plastic Polution.


OceaLah has created a range of swimwear to mix and match depending on your style but that will always be sustainable, comfortable, and long wearing. They work with local manufacturers in Spain, use high quality, recycled materials, and donate a percentage of their profits to a Spanish foundation dedicated to protecting and restoring sea life. You can choose from simple block colours or splash out on their cute Octo print tops or bottoms to accompany you on your next island getaway.


Combining functional and fit-focused aspects with the aesthetics of a minimal and fashion forward design, the bikinis and bathing suits from German-based swimwear label OCEANCHILD are designed to satisfy the environmentally conscious and confident ocean lover. All pieces are handmade in Germany to ensure fair working conditions and excellent quality and are made of a high quality recycled fabric from Italy. The fabric is OEKO-TEX® certified and uses a 100% regenerated nylon yarn which is made from collected, processed fishing nets and plastic waste that pollute our oceans. For every piece sold, they donate 50 Cents to an NGO and support environmental and social projects, about which they keep their fans updated on their blog and newsletter.


PURA offers eco-friendly swim- and activewear for both women and men. Ethically produced by hand in Switzerland and Italy, all of their items are made from 100% recycled premium fabric which is durable and feels extra soft on your skin. Choose from a variety of cute bikinis, stylish bathing suits or yoga clothing. The reversible designs will look good on you, regardless of your size, shape or age. Oh, and with every purchase you make, PURA is donating 1 CHF to a non-profit organization that is fighting global warming!


reset priotity

The Barcelona-based resort and swimwear brand RESET PRIORITY produces exclusive pieces with carefully selected materials. “The pleasure of fine things, on your skin is reflected in each piece”: founder of the brand, Ester Milano, wants to empower women by making them feel confident in unique beautiful designs and exquisite shapes. Responsibly made in Spain and using Xtra Life Lycra® fabrics, all pieces are meant to last one season after next. Super cool: RESET PRIORITY started to work with recycled fabrics from Italy! It comes as no surprise that they have been featured in Vogue Spain, Glamour Bulgaria, Grazia Croatia and more.


RENDL’s contemporary swimsuits stand out by their linear shapes, bold colors and characteristic square neckline. The streamlined silhouette makes all body types look super good, and thanks to the double layering of the outer material, you will feel as comfy as in a sports swimsuit. Fairly made in Bratislava using Italian high-tech material, the fabric is of exceptional quality: fast-drying, breathable, chlorine resistant and UV protective. Tip: pair the interchangeable pieces with skirts or jeans.


Salt has designed their minimalistic, sustainable swimwear with every body in mind. Each piece is created to flatter the female form and can be purchased separately, ensuring you get the best for for YOUR body. Looking for a bit of subtle sculpting? No problem. Maybe a one piece is more your thing? Done. Want to show off those buns? Easy. Salt has a huge range of styles and colours for everyone; designed in New Zealand and made in Australia from luxe recycled, Italian fabric.


shapes in the sand

Shapes In The Sand is an Australian Eco swimwear brand. Founder Alexandra Dash´s love for nature and design and her heart yearning to help the environment sparked her to create beautiful eco-conscious swimwear pieces. Each collection is sustainably hand-made in Australia using ECONYL® yarn. All pieces come with the quality of a long life garment. Besides that, the partnership with Healthy Seas helps to protect our ocean and wildlife. We totally love She In The Sand´s distinctive beautifully colored energetic prints.


The Very Good Bra is the first zero waste bra label in the world founded and created by Stephanie Devine in Sydney, Australia. She combines the best of certified organic and sustainable materials with the latest technology. The main component of the bra is made from super soft tencel fabric which comes from sustainably managed eucalyptus forests. Eucalyptus trees require minimal water both during the growth and processing phases. The bra is biodegradable, so you simply can compost the bra in the backyard at the end of its life. The cut of the bra fits any shape and comes in sizes B to E. We love this!


WAMA creates super comfy undies for women and men. The main material used is hemp, a breathable fabric that naturally has antibacterial, antimicrobial and anti-odor properties. Hemp is the most sustainable fabric in the world because it grows super fast, uses no pesticides and saves a lot of water and energy during production. Wherever you go, WAMA will be your perfect companion!