Ethical Menswear Brands


The two founders Nadine-Isabelle and Arendt from Germany founded the leisure and sportswear brand Aeance (combines aesthetics, ascetic and performance) with the aim of creating eco-sustainable clothing for every life situation. Ready-to-wear merged with technical apparel. Not only their styles but also their non-seasonal collections are minimalistic: less but better, as they say. The high quality bluesign® and OEKO-TEX® certified materials are from Switzerland, Italy and New Zealand. All pieces are made in Portugal, using cutting-edge technology such as bionic “adaptive” jackets with bonded seams for maximum comfort. Cool: Aeance collaborates with designers such as Steven Tai on timeless, bold and strong styles.   


Danish zero waste label Better World Fashion is helping to rethink the way we “own” clothing. What if we didn’t have to buy it anymore? Better World Fashion is allowing you to “Lease a leather Jacket” instead of buying it. Or if you do decide to keep it, there is an unlimited buy-back agreement in place. This is because Better World Fashion exclusively uses repurposed leather for their jackets which is collected by NGO partners in Denmark. When you send a jacket back, they can reuse it! The Better World Fashion sustainable model prolongs the life of materials reducing the environmental footprint (and yours!). The responsible production takes place in Poland. The lining is made from recycled polyester, the zippers and buttons are re-melted, recycled and premium YKK hardware. We love their philosophy!


The two rebels Carl Ollson and Felix von Bahder were running their own vintage shop in Stockholm before they created Deadwood in 2012. Being passionate about timeless design and second-hand clothing, they use 100% recycled leather to make their punk-inspired jackets and accessories. Instead of ending up in landfills, old leather garments are turned into iconic-looking pieces (we love the soft worn feel!) that are the environmentally- and animal-friendly alternative to newly produced leather items. The collections are released bi-annually and include Women’s, Men’s, Unisex and –for the little rockers among us–Children’s styles.


Trash is the good news: founded by Javier Goyeneche in 2012, the sustainable fashion brand Ecoalf creates high-quality clothing and accessories entirely made from recycled fabrics. Discarded fishing nets, used PET bottles, tires, coffee, post-industrial cotton, and wool are the materials used for their super stylish jackets, shirts, pants, shoes, and more. For women, men, and kids! So far, more than 70 million plastic bottles have been upcycled. The exemplary company is Spain’s first fashion brand to become B Corp, too. Ecoalf also launched “Upcycling the Oceans” which helps remove waste from the oceans in Southeast Asia. Because there is no Planet B.


instruction plus men_

Instructions + is a Paris- based ethical fashion label that was founded in 2017 with the aim to help Indian women who had been unemployed or worked for sweatshops by providing training sessions. For the small batch contemporary collection, Instructions + only works with locally sourced, sustainable fibers such as handwoven cotton or natural fabrics from deadstock. All pieces are entirely made without zippers or additional accessories so that you can recycle or compost the pieces easily. The design approach is ‘one-size fits most’ to minimize the customers wardrobe as the clothing evolve with the body. We love that!


We love men who choose to wear sustainable clothes that make a difference. And this is why we support the Danish menswear label KnowledgeCotton Apparel, founded by Mads Mørup in 2008. They are committed to minimizing their environmental footprint by only using certified organic and sustainable materials and methods. No leather is used for their clothes. KnowledgeCotton Apparel is a certified carbon neutral company. 40% of their production and supply chain is carbon neutral which helps save CO₂ emissions. Their goal for 2025 is to also become carbon neutral throughout their full production and supply chain. As preventing child labor is a matter close to their heart, KnowledgeCotton only works with certified manufacturers and pays fair living wages to their farmers and workers.


You better look good when the weather doesn’t: the ethical and sustainable rainwear brand from Amsterdam keeps you fashionably dry. Maium’s raincoats have practical side zippers that turn them into ponchos so that bikers will be saddle fast on rainy days. Choose between the two minimalist styles Original or Parka for women and men. We love their color palette that ranges from navy blue, army green and black to bright orange, soft pink, fluo yellow and many more. Maium rainwear is made under safe and healthy working conditions using recycled plastic bottles, without any harmful substances.


manaliso menswear

Where the city meets the sea is where you will find Manaliso. Their range of urban apparel is designed to be gentle on the environment while keeping up with your active lifestyle. Perfect for the surfer, skater, and urban dweller alike, Manaliso gives you the comfort to take on whatever the day has in store for you. Manufacturing takes place in Europe at their ethical production partners and their sustainable styles maintain their aesthetic without sacrificing the environment or their workers. Their styles evoke memories of past travels and inspire the wearer to take on new adventures. They choose their materials and processes carefully to ensure the beautiful planet we love to explore continues to live on.


Nope, Mayd in Chyna is not made in China. The family-run high-end slow fashion brand ironically redefines the meaning of “made in China” by creating a vegan luxury line that is 100% sustainably and ethically sourced and manufactured in the USA. Mayd in Chyna uses organic certified Pima cotton which is famous for its soft and silky touch and high quality, as well as OICA, certified organic coloured cotton grown and harvested in Arizona & Texas. All pieces are environmentally and socially responsible manufactured. The outcome are timeless and forever stylish pieces in neutral colours that you can effortlessly wear from season to season and from one occasion to another.


The family-run fashion label was established in Kajaani, north-east Finland in 1978 and designs and produces clothes and accessories ever since. Classic, simple shapes characterize R-Collection’s styles that are for both casual and elegant events. The majority of pieces are made in Estonia and Finland, some knits are made in Lithuania using natural materials such as cotton or wool. They source some fabrics from Finland but most of their high-quality fabrics come from abroad such as their silk which comes from Turkey. Its sweatshirts, pants and tricot clothes are made from a local Finnish textile. Sustainability is one of the core values and the brand guarantees that all pieces are durable and easy to maintain. Their most popular piece is (surprise) the anorak jacket.


Rozenbroek is the first sustainable British luxury menswear brand that went completely vegan. The brand is named after designer Jade Rozenbroek who was selected as one of the top 20 emerging international designers to showcase the Spring Summer 2018 ready-to-wear range during Paris Fashion Week. Her collections feature handmade contemporary basics and luxury pieces, using the finest organic and sustainably sourced materials. All of them are crafted in her own low-energy factory in Yorkshire, that is run using solar power. To minimize waste and build lasting relationships with her customers, Rozenbroek offers made-to-order garments only. And if necessary, you can also make use of her repair and recycle service that promotes longevity and value.


Rotholz is a German eco-streetwear label for women and men. Originally born out of the idea to create fair and sustainable skate wear, skate culture & street art are still part of their DNA. Inspired by Japanese minimalism, Rotholz produces simple, easily combinable and timeless pieces including hoodies, knitwear, sweaters, beanies, t-shirts, pants and more. The eco-label only produces what they can sell. So while their basic line is regularly re-produced, their seasonal collections are strictly limited. All Rotholz products are made from certified sustainable high-quality materials such as organic cotton, merino wool, linen, recycled PET or Tencel. Rotholz works with local manufacturers and artists and ensures fair production.


“Fashion must be accessible without compromise on quality” is the ethical and sustainable menswear fashion label’s motto. Casual, easy to wear and high quality is what their collections are all about. Shirts, hoodies, pants, knitwear and more: they are made from silk, modal, linen, cashmere or organic cotton knitted in the US and fairly produced in Italy. You can also find amazing accessories brands they love and promote on their website. This way, men can get a completely ethical and sustainable outfit in only a few clicks!


thokk thokk menswear

VFX Johow is the creative mind and founder behind ThokkThokk. His passion for extraordinary, minimalistic design made the trained carpenter, interior and graphic designer create unique clothing lines. ThokkThokk’s combines good design with ecological consciousness: the clothes are fairly made in India, where the organic cotton they use is grown. The printing of most shirts is made by themselves in Munich and by sustainable print shops in Germany. For spring/summer 2018 the label launched its very first “ThokkThokk extended” collection, including a variety of new cuts and fabrics.