The Dutch denim brand came up with an innovative circular concept called ‘Lease A Jeans’. This is how it works: become a member, lease up to 3 jeans and send them back when you’re done wearing them. MUD Jeans will then either recycle them into new wonderful pieces or make them part of their vintage collection. This way, you can save water and precious resources as well as spare our environment immense amounts of waste. MUD Jeans are vegan, fair and sustainable as well as being created without the use of harmful chemicals.
ETHICAL DENIM BRANDS
AndAgain creates one-of-a-kind fashion pieces from vintage, second hand, and leftover materials. Sparked by the wish of bridging the gap between most unique fashion, art and sustainability, the two founders Morgan Young and Greg Harder started AndAgain back in 2016. The contemporary designs are handmade in the USA and waste absolutely no materials and almost no water in their production. They create unique capsule collections with artists all around the world and contract sewers throughout the USA for efficient, on-demand production.
“Touch Nothing Toxic” is the mission behind ARMEDANGEL´s non-toxic denim collection, called DetoxDenim. The German fairtrade brand creates jeans for women and men in diverse and modern styles. The denim fabric is made from organic cotton, coloring, and bleaching. Because taking responsibility for our skin and protecting our environment is not an option but a must.
Los Angeles, USA
Coco Cooper believes that every woman should own the perfect jeans. And so do we. But finding a pair that looks super flattering on us ain’t no piece of cake. That’s where the ethical denim brand Coco Cooper comes in – offering jeans in all possible shapes and sizes from 2-22 with the PERFECT fit to enhance your beautiful curves. 100% butt-friendly through sustainably made 4-way stretch denim! Without gap waistbands, these jeans feel like a second skin. Made from 4-way stretch denim designed, developed and produced under sweatshop-free conditions in the US. And as they are of premium quality and basically never go out of style they will last you for many, many years to come!
From fair wear to love affair: three friends with one vision founded the fair fashion label DAWN. Convinced that they can act as a role model for the industry, they believe it’s possible to create the perfect pair of jeans – without compromising design, quality or responsible production. For their Low Impact line, DAWN uses organic cotton, recycled polyester and lower water consumption in production. Transparency is one of the core values: all DAWN pieces are manufactured in their own factory in Saigon (Vietnam) where they cherish each person involved in making the jeans.
E.L.V. Denim stands for East London Vintage Denim. The brand turns old, pre-loved denim into modern jeans, jackets, and shorts. Each E.L.V. Denim piece is made of two joined vintage pieces, reworking the fabric into a new style. This is why every E.L.V. Denim creation is completely unique in its color and fit. To save water and energy, E.L.V. Denim designs and creates all items with a no waste policy in East London (made-to-measure option available!). Stylish girls like Camille Charrière, Sarah Harris or Monica Ainley already belong to the fanbase, what about you?
Utrecht, The Netherlands
The name Kuyichi comes from the Peruvian God of the Rainbow – the God that brings colour and inspires positivity. The passionate Dutch denim brand’s story first began in 2000 in the cotton fields of Peru. The unresponsible ethical and sustainable practices they observed horrified them. From this, Kuyichi was born to inspire the positive change the industry needed. Organic cotton significantly reduces the impact on the environment and on those who tend the fields. Therefore it was a no-brainer to use only 100% GOTS certified organic cotton among other sustainable and recycled materials in their denimwear. Kuyichi is leading the way in material innovation and transparency. Even the Kuyichi logo reflects the positive (+) impact they are making!
SIMPLY SUZETTE VINTAGE
If you are looking for ethically and sustainably produced denim, you should definitely visit the online boutique Simply Suzette. Here, guilt-free shoppers find the best selection of conscious denim, including the classics and new brands. Where do the jeans come from? Who made them and what impact did their productions have on our planet? Simply Suzette will answer all these questions for you. And the best of it all: you don’t have to choose between ethics and aesthetics, because why not have it all. Socially and ethically manufactured, each product is of high quality that will last you for a long time.
We all want a well-fitted jeans. But to choose the perfect jeans takes a lot of time. Here is the solution: The easiest way is to shop the jeans in your measurements: tailor-made. Selfnation tailors each jeans to order and produces them in Germany and Switzerland. You can choose fit, color and stitching initials (up to 3 letters). Just put your measurements into the online configurator and your custom-made jeans will be shipped to you within ca. 2 weeks. The jeans comes in a beautiful box with a lovely hand-written note to you. The fit is absolutely perfect. Cost ca. 175€ / 195 US$, plus 12€ / 13 US$ the initials.
Los Angeles, USA
How much water are you wearing? Triarchy is a low water, sustainable denim brand from Los Angeles, California. The shocking news that it takes about 2,900 gallons of water to make one pair of traditional cotton jeans sparked Triarchy to make a change. Their women’s denim is made from a Tencel-cotton blend which uses 85% less water than cotton to grow and process. Plus, the factory they now work with uses 85% recycled water throughout the manufacturing process. In total, every pair of Triarchy jeans saves around 1,429 gallons of water. Also, no Potassium Permanganate, no bleach and no Pumice Stone were used. Triarchy’s Atelier Denim Collection is even more sustainable as it is produced from high quality vintage denim which is first deconstructed, then reimagined, and finally reconstructed by hand. Each piece is a one-of-a-kind denim.
Our Ethical Brand Guide A-Z is intended to be made only for ethical brands which meet our criteria. Our ethical criteria are focused on the manufacturing process (i.a. CUT-MAKE-TRIM stage in the fashion industry) which is the most labor-intensive part of the production process. Products of the brand must be developed under the brand´s own monitoring and/or the brand must have a direct contract with the producer/factory. Ethical means, that the brand´s products should be manufactured under good working conditions whether the manufacturing process takes place in a developed region or developing region. Manufacturing which takes place in a developing region should support traditional crafts and communities and should be improved by a third-party organization. Manufacturing in a least developed region is not permitted under no circumstances. Good working conditions follow practices from internationally recognized Standards of the ILO International Labour Organisation:
1. Employment is freely chosen
2. No discrimination
3. No child labor
4. Freedom of association and the right to collective bargaining
5. Payment of Living Wage
6. Reasonable Hours of Work
7. Safe and Healthy working conditions
8. Legally Binding employment relationship
Responsibilities For Brands:
1. Uphold Human Rights
Ensure healthy + safe + fair working conditions.
2. Protect The Nature
Use non-toxic and animal- friendly resources. Use organic and natural resources responsibly.
3. Act Climate-Friendly
Save energy. Use renewable energy. Save water. Produce locally. Cause less waste.
Use recyclable and renewable materials. Recycle. Upcycle. Support a circular economy.
5. Support The Culture
Support local traditions & communities, democratic politics, and education in developing countries.
Provide transparent insights into your company and supply chain. Expect the same from your suppliers. Choose certified suppliers and factories whenever possible.
Brands pay an annual directory fee. If you have any other questions, please contact us.