Ethical Denim Brands



Each pair of jeans, chinos, or shorts that is produced by SELFNATION is customised by their wearer and then handmade by expert craftsmen and women. Yep, you will have your PERFECT jeans, custom made just for you! SELFNATION walk you through the process of the different measurements they need to make the perfect pair for you, and then you can “try them on” in their virtual mirror! You can customise the style, colour, and details. All of their materials are certified as being free from toxins, and their denim is among the first to be a part of the Greenpeace Detox Commitment! They also ensure the traceability of their high quality materials, to make sure you wear something you love and that’s good for you and the planet.