Claudia Brück is Managing Director for communication, politics and campaigns and spokesperson at TransFair e.V. Fairtrade Germany. She believes that the government must create the framework conditions for the fashion industry. Read through to get to know Claudia Brück and her answers to our 4 questions.
PROFESSION: Managing Director – Communication, Politics and Campaigns / Spokesperson at TransFair e.V. (Fairtrade Germany)
FAVORITE CITY: Cusco in Peru
FAVORITE HOT SPOT: Barcelona
3 ITEMS IN MY HANDBAG: Wallet, glasses, hand cream by Fair Squared
I NEVER TRAVEL WITHOUT: Reusable mug, book and smart phone
ROLE MODEL: In my childhood Albert Einstein and Oscar Romero, then came Rigoberta Menchu. Today they are more organisations than individuals. Last year in Bangladesh, I met four women who set up a women’s network for better working conditions in the textile industry. From the seamstress to a trade unionist to a member of parliament. This energy impressed me very much.
1. What inspires and motivates you to do what you do?
Claudia: During my student days, I lived in Latin America for two years and got to know and appreciate the other culture and way of life, which led to a great interest in global issues. Through Fairtrade I then learned that our consumer behaviour has a direct impact on the people on the other side of the supply chain. So I can make changes with my behaviour. I saw them on trips to our partners in Africa, Asia and Latin America. The exchange with our partners in the Global South makes me constantly question our everyday life and look for new levers for change.
In my opinion, the government must create the framework conditions.
2. One thing you would like to change in the politics regarding the fashion industry?
Claudia: In my opinion, the government must create the framework conditions so that no garment cannot be imported onto the European market where the production conditions are not explicitly disclosed. Companies that want to make this industry more sustainable and fairer must not be at a competitive disadvantage because they A) have to create better local conditions and B) have to bear additional documentation costs alone.
3. What do you say to girls and women who say: “Fair Fashion is not sexy or I don’t know where to shop ethical fashion or I can not afford it!” ?
Claudia: Fair fashion is cool! Among the textile companies that are Fairtrade partners and use certified cotton in their collections, there are many hip, young fashion brands. From business to streetwear, everything is there. Fair fashion can be easily found on the Internet. Also, every major city in Germany has shops with fair fashion that everyone can afford.
4. How do you see the future of the fashion industry?
Claudia: More and more people are asking how the garment was made. The clothing industry will have to meet this need for information. More people shop online and can enter specific search parameters for Fair Fashion and find a larger selection.
Antonia is the founder and creative director of MOCHNI. Her goal is to create an ethical future of consumerism by introducing authentic people, brands, and products and by sharing inspiring content with more than 250.000 women yearly. She loves a slow lifestyle and the Californian summer breeze.