A sustainable wardrobe lasts longer and is good for people and our planet. But not everyone knows how to build a sustainable wardrobe. This is what Daria Andronescu recognized and started her own learning platform called Wonder Wardrobe. After she has been working as international personal shopper over the past 9 years, she created this online video course which helps women to create their personal, sustainable, multi-functional, well-organized wardrobe. The Wonder Wardrobe method contains an ideal amount of beautiful, fully interchangeable outfits that reduce waste and support sustainable fashion brands. This course will teach you how to manage clothes you already have and you want to buy so that you also save money while protecting the earth. We interviewed Daria in our Fashion Revolution series below.
NAME: Daria Andronescu
PROFESSION: Founder of Wonder Wardrobe
FAVORITE CITY: Barcelona
FAVORITE HOT SPOT: Bernstein & Inbar in Düsseldorf – the perfect place for brunch and/or writing.
3 ITEMS IN MY HANDBAG: A pen, a notebook, and a bottle of water.
I NEVER TRAVEL WITHOUT: A couple of books I didn’t have time to read.
ROLE MODEL: Yvon Chouinard – founder of Patagonia
1. What inspires and motivates you to do what you do?
Daria: People that are watching my videos and take action to change their shopping habits motivate me the most. They write me regularly sharing their experience of how the Wonder Wardrobe method helped them change the way they build their wardrobe and the results they see. Every single email or comment is very precious to me. It makes me happy and it truly gives me hope that what I do is right. It’s everything I need to push me to work even harder.
2. One thing you would like to change in the politics regarding the fashion industry?
Daria: It’s hard to name only one thing. There is so much that needs to be changed. Regulations in the fabric production industry can be very helpful, for example. We should stop or at least significantly reduce production and use of unsustainable materials like viscose and polyester that are very toxic to people and the environment. Fur and leather production should be heavily regulated as well. We already have lots of great eco-friendly alternatives that should be supported instead of the harmful ones.
3. What do you say to girls and women who say: “Fair Fashion is not sexy or I don’t know where to shop ethical fashion or I can not afford it!“ ?
Daria: I would tell them that Fair Fashion evolved so much in the past years that you can easily find everything you want no matter where you live, or whatever your style is. Stylewise, fair fashion is different from mass fashion, no doubt about it. It doesn’t follow trends, it’s all about innovation, creativity, quality, recycling, upcycling, collaborating. It’s so much more fun. Besides, there are different price ranges that you can choose from, so even if you have a small budget, you still have lots of options. All you need to do is have the will to switch. There are apps, online catalogs and blogs like MOCHNI, Good on you, Fashion Heroes, or Wonder Wardrobe where you can find ethical brands that perfectly fit your style and budget. If you have Instagram, you can follow hashtags such as #ethicalfashion or #fairfashion. I found a lot of amazing brands this way and I keep compiling them in a curated list.
4. How do you see the future of the fashion industry?
Daria: I think fashion industry will refocus on creating smart clothing and work along with scientists, engineers, IT specialists, doctors, artists, and innovators. Clothes will have a different meaning in the future, they will add different values to people’s life besides status signaling. I am sure all of us will have clothes that will be able to change their shapes, colour, textures, heat or cool you down, protect you from radiation, charge your devices, read your pulse and temperature, send the data to your doctor or warn you about local pollution.
Antonia is the founder and creative director of MOCHNI. Her goal is to create an ethical future of consumerism by introducing authentic people, brands, and products and by sharing inspiring content with more than 250.000 women yearly. She loves a slow lifestyle and the Californian summer breeze.