MOCHNI is an international online platform focused on responsible fashion and conscious living catering to conscious fashion lovers and self-realizing oriented women. With 250.000 readers yearly (50% America), we inspire our audience through our original content by answering questions about responsible fashion, wellbeing, hot spots, and a conscious lifestyle, by giving product tips of the most ethical brands around the world and through our unique photography. In our stories, we feature founders and designers who offer a transparent insight behind their products and companies. In addition, our audience finds real talks with diverse and consciously living people of our zeitgeist. We only feature a brand or person that clearly acts in a transparent, ethical manner and is geared towards environmentally friendly behavior. We trust in the philosophy and honest communication. For more details, check our editorial policy. Our office is based in Hamburg, Germany.

We recently started our IRL event series consciousloft.com with the aim to connect the industry and customers through intimate, conscious events. We offer retail, talks, networking and entertaining experiences to provide an educational, fun space that connects brands and potential costumers IRL.

The name MOCHNI is a Native American name with the meaning: Talking bird. The `CH´ is pronounced like a `K´.

Responsibilities for brands:

1. Uphold Human Rights

Ensure healthy + safe + fair working conditions.

2. Protect The Nature

Use non-toxic and animal- friendly resources. Use organic and natural resources responsibly.

3. Act Climate-Friendly

Save energy. Use renewable energy. Save water. Produce locally. Cause less waste.

4. Reuse

Use recyclable and renewable materials. Recycle. Upcycle. Support a circular economy.

5. Support The Culture

Support local traditions & communities, democratic politics, and education in developing countries.

6. Transparency

Provide transparent insights into your company and supply chain. Expect the same from your suppliers. Choose certified suppliers and factories whenever possible.

Our MOCHNI brands directory is intended to be made only for ethical brands which meet our criteria. Our ethical criteria are focused on the manufacturing process (i.a. CUT-MAKE-TRIM stage in the fashion industry) which is the most labor-intensive part of the production process. Products of the brand must be developed under the brand´s own monitoring and/or the brand must have a direct contract with the producer/factory. Ethical means, that the brand´s products should be manufactured under good working conditions whether the manufacturing process takes place in a developed region or developing region. Manufacturing which takes place in a developing region should support traditional crafts and communities and should be improved by a third-party organization. Manufacturing in a least developed region is not permitted under no circumstances. Good working conditions follow practices from internationally recognized Standards of the ILO International Labour Organisation:

1. Employment is freely chosen
2. No discrimination
3. No child labor
4. Freedom of association and the right to collective bargaining
5. Payment of Living Wage
6. Reasonable Hours of Work
7. Safe and Healthy working conditions
8. Legally Binding employment relationship

If you have any other questions, please contact us.